The second edition of the Women to Women event continued its mission to empower women and recalibrate the future of creativity and culture in AlUla. Held at the Oasis, the event brought together leading women from various industries to explore themes of creativity, enterprise, and empowerment.

Hosted by Alicia Keys, this year’s panelists included Hala Ali, Meshael AlObaidan, Nada Altuwaijry, Hafsa Alkhudairi, and Rasha Alkhamis. They shared their experiences and insights, fostering a dynamic conversation around unlocking women’s potential and shaping the future of cultural industries.

The event followed a similar format to the first edition, with panel discussions, keynotes, and collaborative ideation sessions, all aimed at inspiring women and girls to reach their full potential. The discussions culminated in the production of a legacy document outlining actionable steps for empowering women and highlighting AlUla’s role in creating opportunities for female creatives.

With a focus on mentorship, cultural exchange, and sustainable development, the second edition of Women to Women further solidified AlUla’s place as a meeting point for cultural visionaries, positioning women at the heart of the Kingdom’s evolving cultural landscape.