The first edition of Women to Women, titled “Unlocking Potential, Recalibrating the Future”, took place at Madrasat Addeera in AlUla. The event aimed to connect pioneering women in cultural enterprises with AlUla’s budding creatives, providing mentorship and inspiration.

The event highlighted AlUla’s cultural heritage, positioning it as a hub for creative exchange and women’s empowerment. Featuring panel discussions and keynotes from Alicia Keys and HRH Reema bint Bandar, it explored key topics such as unlocking creative potential, realizing ambition, and shaping the future of women in the cultural sector.

The five panelists were Deem Albassam, Manal Aldhowayyan, Sara Alrashed, Shahd Alshehail, and Hala Dakheel. These women, all prominent figures in entrepreneurship, art, and wellness, shared insights on how women can be empowered to achieve their full potential. The event was attended by creatives and entrepreneurs from AlUla and across the Kingdom.

The goal of the event was not only to discuss women’s creative potential but also to contribute to a road map for developing and activating projects that promote women as central figures in shaping cultural futures, with AlUla playing a pivotal role in catalyzing these opportunities.